We are passionate about creating innovative devices and partnerships with selected strong brands. We invest time and money to develop new products in
long-term collaborations where all stakeholders share the same business drivers. We produce and ship commercial products that generate profit to all stakeholders.
Our brand partners sell and market the products that we design, develop and produce. We create innovative partnerships with strong brand partners.
We make sure that we share the same business drivers through the whole collaboration to ensure optimized profitability.
We utilize a thorough selection process to make sure we establish strong, longterm and profitable partnerships. Our profitability is closely linked to our brand partners profitability.
Increased revenue and profit from new products. We drive all decisions from product idea, through development to end of life to optimise product portfolio profitability.
A head start on your competition. We drive the business case and specifications to make sure the product is cutting edge and our time to market is often 2-3 times faster than traditional in-house or outsourced set-ups.
Possibility to focus on product sales , marketing and strategy. We drive and manage the product from idea through product development to production and maintenance.
We create, design, build, produce and maintain
innovative and profitable devices.
We invest significant cash in product development. We do not run a consultancy business. We are co-investors who sells products in long term partnerships. Our core team works together with a hand picked global team, optimized for each product and phase in the product life cycle. Our approach gives us strength and flexibility to successfully take an idea to profit.
We have experience from developing hundreds of different products for different customers and markets. We innovate and develop product concepts and we work in long-term partnership with customers with strong global brands. The earlier we are involved, the more value we will create.
We add significant value in each step in the product life cycle! We always challenge product specifications through out the development process to optimize long term portfolio profitability. Our core team works with hand picked competences in the development phase.
We will make sure the best possible product reaches your customers. We drive continuous improvement in functionality, quality and cost reduction in parallel with production and support. This will allow you to focus on your core business!
Many of our partnerships are confidential but here is a selection of them that we can show publicly.
All of our products are sold by our brand partners under their brand names. You can find the products all over the world. You might have used them yourself not knowing it is supplied by Certus.
Here is a selection of companies using them.
Professional and outstanding ideas of our passionate team makes us unique. We hand-pick teams from our global competence base to optimize the skill-set in each stage of the project through the entire product life cycle to ensure profitability.
CEO Certus Operations
Anthony is CEO and Director of Certus Operations Limited.
Prior to joining Certus, Anthony held leadership positions in investment strategy, corporate finance, and venture capital.
Anthony started his career as an equity research analyst, analysing and valuing companies from various industries. His unique views on companies and capital markets were frequently featured in Bloomberg, Financial Times and London’s CityAM. As he progressed in his career, Anthony started working on valuation assignments for high profile M&A and Private Equity transactions. Combing his passion for entrepreneurship, technology, and investments, Anthony joined venture capital firm, where he developed his own system for selecting early-stage tech startups. He also served on the board of an international software company.
Anthony holds an Executive MBA with Distinction from Cass Business School. He completed his undergraduate studies at the University of Manchester, where he achieved an upper-second class BA with Honours in International Business, Finance and Economics.
Desmond is Certus senior director for our Hong Kong office.
Desmond is a Hong Kong Chinese with over 25 years’ experience in working with European companies mostly from Sweden and Germany. Before joining Certus group Desmond has held executive level positions in various reputable companies in Hong Kong such as Jardine group from UK, Hutchison group and Hong Kong Telephone Co Ltd. Desmond Graduated from Hong Kong Polytechnic University and is an Associate member of Hong Kong Institute of Certified Public Accountants and The Chartered Institute of Management Accountants since 1990. His English, Mandarin and Cantonese are all fluent and he has participated in developing over 50 different electronical devices working with manufacturers located in Korea, Taiwan and China.
Desmond is also a talented and passionate table tennis player who really can dig into the psychology aspects of life while enjoying the tannins and fruit in a great Shiraz with a tender lamb chop in the teppanyakis of Hong Kong!
Walter is Certus senior director for our Malta office.
Walter is passionate about building long term sustainable global companies.
Walter drives the growth in Certus by pro-active initiatives through his role as an Director of the Certus Group. He has more than 20 years experience in management of multi national companies and holds a first degree in Accounting and a post-graduate qualification in International Tax Law.
VP Business Creation
Dan has over 12 years of experience leading international projects and collaborations that have leveraged his entrepreneurial instincts, technical proficiency and rallying leadership.
Dan has worked internationally across Europe, Asia and North American with some of the world’s leading brands, such as Spotify and Sony. His experience spans a diverse range of industries, including pharmaceuticals, consumer electronics, and digital media services where he has held a broad range of roles within Program, Product & Project Management as well as Business Development & Finance.
Dan loves to combine daily inspiration with this collection of experiences to craft new solutions and new partnerships. He continually massages ideas to increase business value, supply chain incentives and user delight in harmony. Or kills them.
Besides being busy as a family man, Dan likes to travel in search of great food & wine or to reunite with old friends. But he has promised Certus to take up skiing too.
Markus is a business focused leader and entrepreneur. 18 years of experience in leading technology focused international organizations.
Markus is passionate about taking ideas to successful global commercial products, with about 100 electronics devices in his track record. Markus is an expert in managing the entire product chain from concept work, design and development, to industrialization, manufacturing, sales and distribution. Markus main focus is to maximize long-term product portfolio profitability. Markus is a business driven entrepreneur who constantly challenges specifications and processes, his most common phrase being “What is the purpose?”
Markus holds an M.Sc in Engineering and a B.Sc in Marketing.
Being a passionate skier and mountaineer, Markus has climbed and skied most of the 4000m mountains in the Alps. Having experienced and measured the dramatic retreat of Alpine glaciers during the last 30 years, Markus has developed a growing urge to minimize the climate change, something also reflected in Certus values and processes.
Fredrik is dedicated to operation and continuous improvement.
Fredrik continuously improves Certus products and organisation by managing Certus daily operations in an innovative way.
Fredrik has 20 years’ experience of managing global IT and smart product businesses. He has extensive experience within developing and launching products and how to transform ideas to sellable products based on real market needs. Fredrik’s deep knowledge from successfully developing business strategies and securing venture financing in the roles of CEO and CFO at several high tech start-ups are key to our success.
Fredrik has a Master of Science in Electrical Engineering. He is also a passionate table tennis player competing in Sweden and abroad. Fredrik is building deep personal relationships with key suppliers by playing table tennis with managers and factory workers in Asia and especially China, the home of table tennis. The challenge for Fredrik is to loose when appropriate!
Anders is a driven product owner and project manager with a passion for business and technology.
Anders is managing research and development at Certus. His broad experience from industry automation and process development, to project management and CTO roles developing products and services in the ICT domain is very valuable. His strengths are his entrepreneurial and agile skills and to combine technology with business development to maximize market value. On top of that his law degree and international experience is invaluable in Certus innovative way of creating profitable long term partnerships.
Anders is also a dedicated DJ and entertainer and he plays at any event; from the local pub to the big weddings. He plays any style of music to satisfy his public but if he can choose, deep house and techno will blast the speakers.
Åke is Certus Senior Project Manager and Product Manager.
Åke is our Senior Project Manager driving product-development projects with 16 years of experiences in Software, Electronics & Mobile areas. He also has 15 years of development leadership in Banking systems. Åke’s passion is to be a development-leader at the front, working with other high caliber people, taking on challenges in relationship between customers, partners and product development. Åke’s strengths are successful leadership in combining technical and product understanding with entrepreneurial and commercial thinking. Specialities: Project Manager, Development Manager, Program Manager, Mobile Solutions, Customer & Partners relations, Product Manager.
Wesley is our senior technical engineer on site in the factories in China.
Wesley is a mainland Chinese with professional qualification in RF Technology. He has been working as R&D manager and Chief technical manager for various Electronic companies such as S. Megga and Swisscom for development of different electronics devices. He has over 10 years’ experience working with European/Swedish products/projects/customers. Wesley is stationed in ShenZhen to provide technical and quality management. His long experience working with both Chinese manufacturing and European management provide excellent on-site project management for ODM/OEM manufacturers located in Southern part of China.
Wesley is a big fan of running and during leisure time he likes to participate in various running activities such as 10K and 20K races.
Senior Supply Manager
Hans is Certus senior managing advisor on procurement and manufacturing with focus on Asia.
Hans is experienced in product management, new product development, industrialization and mass production. Hans has an extensive experience working in international cooperation’s (i.e. 25 years at IBM) in areas of manufacturing, sales and marketing. Hans’ skills and experience managing developing projects and industrialization of high-tech products in the Far East is very valuable for Certus and our partners. Hans has a huge personal network of suppliers and ODMs in the Far East.
When Hans is not managing our next product industrialization project he is enjoying the sun on the golf course or the ski slope.
Daisy is in charge of our logistics, including order and delivery processes.
Daisy is a Hong Kong Chinese and has been working for Swedish companies since 1993. She has over 40years experience in managing all shipping related issues including mastering all transportation and banking documents. Daisy is also working closely with different banks in Hong Kong including HSBC, Bank of America and Nordbanken and is proficient in handling all kinds of bank related tasks. She is fluent in English and Mandarin and is very efficient in handling everything related to purchase orders and making sure goods will be delivered according to agreed schedules.
Jenny is a Product Manager with an eye for visualisation.
Jenny is our Product Management ace. She has successfully managed products from concept to sales in many different areas; from specialized high tech products to mainstream consumer electronics. Her creative mind in combinations with her extensive business development experience from small start-ups to leading global brands is a great resource. Her breadth of product experience ranges from niche medical devices to high volume consumer products which is a valuable for Certus and our customers.
Jenny is a fantastic team player and she is appreciated in any team because of her combination of business, technical and communication skills. She has a M.Sc in Engineering Physics.
Jenny is passionate about yoga which gives her strength, peace and power. She is an energetic mixed media artist creating large artworks as often as she can, using her intuitive process. Her paintings are sold to private art enthusiasts and are proudly displayed in homes around the world.
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Certus Operations Ltd
Dragonara Business Centre, 5th Floor
Dragonara Road c/w Ball Street
St Julians, STJ 3141
Unit 814, 8/F, Houston Centre
No. 63 Mody Road, TST East
Phone: +852 2887 0060
Certus Technology AB
SE-164 74 Kista