We invest to expand your product portfolio sold under your brand.
We use our own world leading technology and platforms, and make real cash investments to increase your product revenue.
In summary, we will increase your profit,
while reducing your investment, risk and time to market.
All of our products are sold by our brand partners under their brand names. You can find the products all over the world. You might have used them yourself not knowing they are owned, produced, supplied and maintained by Certus.
Here is a selection of companies using our current products.
Our brand partners market and sell the products that we own, design, develop, produce and maintain. We create innovative partnerships with strong brand partners.
We make sure that we share the same business drivers through the whole collaboration to ensure optimized profitability.
We utilize a thorough selection process to make sure we establish strong, longterm and profitable partnerships. Our profitability is closely linked to our brand partners profitability.
Increased revenue and profit from new products. We invest in and drive all decisions from product idea, through development to end of life to optimise product portfolio profitability.
A head start on your competition. We invest in and drive the business case and specifications to make sure the product is cutting edge. Our time to market is often 2-3 times faster than traditional in-house or outsourced set-ups.
Possibility to focus on product sales , marketing and strategy. We own the product that we drive and manage from idea through product development to production and maintenance.
This is a selection of our brand partners.
Some partnerships are confidential.
We own several very strong technology platforms including both HW and SW, that we develop, produce and maintain. We are, for example, world leading in platforms for Room Management.
Many of our partnerships with brand partners are confidential but here is a selection of the products that we have developed and we own.
We invest time and money to innovate, develop, produce and maintain new products in long-term collaborations where all stakeholders share the same business drivers.
We own, produce and ship commercial products that generate profit to all stakeholders.
We invest significant cash in product development. We do not run a consultancy business. We are co-investors that own our products and we sell products to brand partners in long term partnerships.
Our core team works together with a hand picked global team, optimized for each product and phase in the product life cycle. Our approach with a network organisation gives us strength and flexibility to successfully take an idea to profit.
We have experience from developing hundreds of different products for different customers and markets. We innovate and develop product concepts and we work in long-term partnership with customers with strong global brands. The earlier we are involved, the more value we will create.
We add significant value in each step in the product life cycle! We always challenge product specifications through out the development process to optimize long term portfolio profitability. Our core team works with hand picked competences in the development phase.
We will make sure the best possible product reaches your customers. We drive continuous improvement in functionality, quality and cost reduction in parallel with production and support. This will allow you to focus on your core business!
The professional and outstanding ideas of our passionate team makes us unique. We utilise Certus proven and very effective "network organisation" to develop, industrialise, produce, ship and maintain the products.
Our business strategy is to acquire the perfect expertise, in a specific discipline, at the exact right time. We hand-pick teams from our global competence base to optimize the skill-set in each stage of the project through the entire product life cycle to maximise quality, ensure profitability and minimize time to market.
CEO Certus Operations
Anthony is CEO and Director of Certus Operations Limited.
Prior to joining Certus, Anthony held leadership positions in investment strategy, corporate finance, and venture capital.
Anthony started his career as an equity research analyst, analysing and valuing companies from various industries. His unique views on companies and capital markets were frequently featured in Bloomberg, Financial Times and London’s CityAM. As he progressed in his career, Anthony started working on valuation assignments for high profile M&A and Private Equity transactions. Combing his passion for entrepreneurship, technology, and investments, Anthony joined venture capital firm, where he developed his own system for selecting early-stage tech startups. He also served on the board of an international software company.
Anthony holds an Executive MBA with Distinction from Cass Business School. He completed his undergraduate studies at the University of Manchester, where he achieved an upper-second class BA with Honours in International Business, Finance and Economics.
CEO Certus Technology AB
Johan is CEO and Director of Certus Technology AB.
Johan has been working in management positions for more than 25 years and as CEO/MD for more than 15 years.
Johan’s expertise is organisational development. This includes coaching and training managers how to handle the increasing speed of change in businesses by helping them to build organisations capable of managing complexity. Johan has most recently built a management consultant organisation specialising in helping making other organisations faster. As a management consultant Johan has focused on improving ways of working in product development using lean and agile practices.
Johan has studied Engineering Physics at Uppsala University.
Johan spends his summers together with his family in the Stockholm archipelago enjoying the closeness to nature. There he goes fishing with his son and stand-up paddle boarding.
Desmond is Certus senior director for our Hong Kong office.
Desmond is a Hong Kong Chinese with over 25 years’ experience in working with European companies mostly from Sweden and Germany. Before joining Certus group Desmond has held executive level positions in various reputable companies in Hong Kong such as Jardine group from UK, Hutchison group and Hong Kong Telephone Co Ltd. Desmond Graduated from Hong Kong Polytechnic University and is an Associate member of Hong Kong Institute of Certified Public Accountants and The Chartered Institute of Management Accountants since 1990. His English, Mandarin and Cantonese are all fluent and he has participated in developing over 50 different electronical devices working with manufacturers located in Korea, Taiwan and China.
Desmond is also a talented and passionate table tennis player who really can dig into the psychology aspects of life while enjoying the tannins and fruit in a great Shiraz with a tender lamb chop in the teppanyakis of Hong Kong!
Walter is Certus senior director for our Malta office.
Walter is passionate about building long term sustainable global companies.
Walter drives the growth in Certus by pro-active initiatives through his role as an Director of the Certus Group. He has more than 20 years experience in management of multi national companies and holds a first degree in Accounting and a post-graduate qualification in International Tax Law.
Markus is a business focused leader and entrepreneur. 18 years of experience in leading technology focused international organizations.
Markus is passionate about taking ideas to successful global commercial products, with about 100 electronics devices in his track record. Markus is an expert in managing the entire product chain from concept work, design and development, to industrialization, manufacturing, sales and distribution. Markus main focus is to maximize long-term product portfolio profitability. Markus is a business driven entrepreneur who constantly challenges specifications and processes, his most common phrase being “What is the purpose?”
Markus holds an M.Sc in Engineering and a B.Sc in Marketing.
Being a passionate skier and mountaineer, Markus has climbed and skied most of the 4000m mountains in the Alps. Having experienced and measured the dramatic retreat of Alpine glaciers during the last 30 years, Markus has developed a growing urge to minimize the climate change, something also reflected in Certus values and processes.
Fredrik is dedicated to operation and continuous improvement.
Fredrik continuously improves Certus products and organisation by managing Certus daily operations in an innovative way.
Fredrik has 20 years’ experience of managing global IT and smart product businesses. He has extensive experience within developing and launching products and how to transform ideas to sellable products based on real market needs. Fredrik’s deep knowledge from successfully developing business strategies and securing venture financing in the roles of CEO and CFO at several high tech start-ups are key to our success.
Fredrik has a Master of Science in Electrical Engineering. He is also a passionate table tennis player competing in Sweden and abroad. Fredrik is building deep personal relationships with key suppliers by playing table tennis with managers and factory workers in Asia and especially China, the home of table tennis. The challenge for Fredrik is to loose when appropriate!
Åke is Certus Senior Project Manager and Product Manager.
Åke is our Senior Project Manager driving product-development projects with 16 years of experiences in Software, Electronics & Mobile areas. He also has 15 years of development leadership in Banking systems. Åke’s passion is to be a development-leader at the front, working with other high caliber people, taking on challenges in relationship between customers, partners and product development. Åke’s strengths are successful leadership in combining technical and product understanding with entrepreneurial and commercial thinking. Specialities: Project Manager, Development Manager, Program Manager, Mobile Solutions, Customer & Partners relations, Product Manager.
Wesley is our senior technical engineer on site in the factories in China.
Wesley is a mainland Chinese with professional qualification in RF Technology. He has been working as R&D manager and Chief technical manager for various Electronic companies such as S. Megga and Swisscom for development of different electronics devices. He has over 10 years’ experience working with European/Swedish products/projects/customers. Wesley is stationed in ShenZhen to provide technical and quality management. His long experience working with both Chinese manufacturing and European management provide excellent on-site project management for ODM/OEM manufacturers located in Southern part of China.
Wesley is a big fan of running and during leisure time he likes to participate in various running activities such as 10K and 20K races.
Senior Supply Manager
Hans is Certus senior managing advisor on procurement and manufacturing with focus on Asia.
Hans is experienced in product management, new product development, industrialization and mass production. Hans has an extensive experience working in international cooperation’s (i.e. 25 years at IBM) in areas of manufacturing, sales and marketing. Hans’ skills and experience managing developing projects and industrialization of high-tech products in the Far East is very valuable for Certus and our partners. Hans has a huge personal network of suppliers and ODMs in the Far East.
When Hans is not managing our next product industrialization project he is enjoying the sun on the golf course or the ski slope.
Dorita is Financial Controller of Certus Group. Before joining Certus Dorita headed the finance department of a private aviation company. Dorita holds a B. Accountancy (Hons) and is a Certified Public Accountant and Auditor with over 10 years’ experience in Finance.
Being an active volunteer in a local NGO (Non-Government Organisation) which works with adolescents, Dorita engages to provide a holistic formation for these youth, which reflects one of the fundamental values of Certus – to make the World a better place.
Daisy is in charge of our logistics, including order and delivery processes.
Daisy is a Hong Kong Chinese and has been working for Swedish companies since 1993. She has over 40years experience in managing all shipping related issues including mastering all transportation and banking documents. Daisy is also working closely with different banks in Hong Kong including HSBC, Bank of America and Nordbanken and is proficient in handling all kinds of bank related tasks. She is fluent in English and Mandarin and is very efficient in handling everything related to purchase orders and making sure goods will be delivered according to agreed schedules.
Jenny is a Product Manager with an eye for visualisation.
Jenny is our Product Management ace. She has successfully managed products from concept to sales in many different areas; from specialized high tech products to mainstream consumer electronics. Her creative mind in combinations with her extensive business development experience from small start-ups to leading global brands is a great resource. Her breadth of product experience ranges from niche medical devices to high volume consumer products which is a valuable for Certus and our customers.
Jenny is a fantastic team player and she is appreciated in any team because of her combination of business, technical and communication skills. She has a M.Sc in Engineering Physics.
Jenny is passionate about yoga which gives her strength, peace and power. She is an energetic mixed media artist creating large artworks as often as she can, using her intuitive process. Her paintings are sold to private art enthusiasts and are proudly displayed in homes around the world.
We'd really love to hear from you.
Please drop us a message and we'll get back to you as soon as we can.
Certus Operations Ltd
Dragonara Business Centre, 5th Floor
Dragonara Road c/w Ball Street
St Julians, STJ 3141
Unit 814, 8/F, Houston Centre
No. 63 Mody Road, TST East
Phone: +852 2887 0060
Certus Technology AB
113 50 STOCKHOLM
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